Scope and versatility: moving from mass marketing to marketing one-to-one, reaching the same pocket of the user.
Permanence and viral effect: the message remains in the customer's mobile, and from there the user can forward it to your circle of relationships, if deemed of interest.
Ubiquity and immediacy: the technology allows you to customize the instant the user receives the message.
Interactivity: the same channel used to contact the client can be used by it to respond and make contact with the brand, so it is possible to establish an interactive communication channel with the user.
Location: Current technology allows you to customize where the client receives the message, and also launched only if the customer is in a given site.
Speed and adaptability: the time needed to launch a campaign is minimal, and the immediate feedback, allowing adaptive changes on the fly.